Workflow
一下子涨这么多,实在有点接受不了”,消费者对老铺黄金一夜涨25%“不满
Hua Xia Shi Bao·2025-10-28 11:19

Core Viewpoint - The recent price adjustment by Laopu Gold marks the highest increase of the year, with many products seeing price hikes between 18% to over 28%, significantly exceeding previous adjustments of 5%-13% [3][5] Price Adjustment Impact - Laopu Gold's price increase has led to a noticeable decline in consumer purchasing sentiment, with foot traffic in stores significantly reduced compared to pre-price hike levels [3][5] - Consumers expressed surprise and hesitation regarding the rapid price increases, with some indicating they would prefer to wait before making purchases [5][6] Market Dynamics - Other well-known brands such as Chow Tai Fook and Chow Sang Sang have also announced price adjustments, raising questions about the overall impact on the gold consumption market [3][7] - Laopu Gold's pricing strategy appears to be decoupled from fluctuations in gold prices, focusing instead on maximizing profits rather than aligning with market trends [7][8] Consumer Behavior - The high price increases have led to discussions about Laopu Gold's brand positioning, with some consumers suggesting that the price hikes may be a strategy to target a more affluent customer base [6][7] - Despite the price increases, some consumers still believe that gold prices will continue to rise, indicating a potential long-term demand for gold despite short-term hesitations [6][8] International Gold Price Trends - As of October 27, 2025, international gold prices have shown a downward trend, with the current price at $4029.03 per ounce, reflecting a decrease of 0.61% from the previous day [8][9] - Analysts predict that while short-term fluctuations may occur, the medium to long-term outlook for gold prices remains bullish due to factors such as anticipated interest rate cuts and increased central bank gold purchases [8][9]