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劲仔食品:公司围绕深海鳀鱼的进一步发展投入资源,产品不断创新升级

Core Viewpoint - The company emphasizes the strategic importance of deep-sea mackerel as a core product and aims to enhance its market presence and brand image through innovation and channel development [2] Company Strategy - The company has invested resources in the further development of deep-sea mackerel, focusing on product innovation and brand enhancement [2] - The company adheres to an omnichannel development strategy, actively expanding and deepening its presence in niche markets [2] - Increased investment in product display is part of the effort to establish deep-sea mackerel as a "super flagship product" [2] Market Potential - Deep-sea mackerel currently holds a small market share in the snack fish product category, indicating significant growth potential [2] - The company plans to maintain strategic focus to further increase the market scale and brand image of deep-sea mackerel [2] - Continuous innovation and development of more competitive products are aimed at driving overall growth in the snack fish product industry [2]