劲仔食品：公司销售费用增长主要是品牌推广费用以及部分人员费用增加所致

Core Insights - The company reported an increase in sales expenses primarily due to brand promotion costs and an increase in personnel expenses [2] - The company has focused on channel development and enhancing terminal displays to reach consumers and boost brand strength [2] - The company plans to maintain its market expense investment rhythm, strengthen channel development, and create a million terminals to enhance profitability through market scale [2]