大盘金价跌破900元/克，长沙市场“销售热”与“回收潮”并行

Core Viewpoint - The gold market has experienced significant volatility in October, with a notable drop in prices leading to increased consumer activity in both sales and buyback segments [1][3]. Sales Activity - Major gold jewelry brands in Changsha, such as Chow Tai Fook and China Gold, have seen a surge in sales, with gold prices dropping to around 1223 yuan per gram and promotional discounts encouraging purchases [3]. - Consumers are taking advantage of the price drop, with some making large purchases, such as one customer who bought nearly 200,000 yuan worth of gold jewelry [3]. - The demand for gold jewelry is particularly strong among consumers with wedding needs or gift-giving intentions, as they perceive the current prices as favorable [3]. Buyback Activity - In contrast to the sales surge, the gold buyback market is experiencing heightened activity, with many consumers opting to sell their gold due to fears of further price declines [4][5]. - Buyback prices have fluctuated, with reports indicating rates around 900 to 920 yuan per gram for smaller and larger weights, respectively [5][7]. - The buyback market has seen a significant increase in inquiries, with some stores reporting a dramatic rise in customer consultations about buyback prices [5][7]. Market Sentiment - Despite the short-term price declines, industry insiders maintain a long-term bullish outlook on gold, citing its status as a hard currency and the ongoing geopolitical risks and inflation pressures that support its value [7]. - Consumers are advised to approach gold price fluctuations with a rational mindset, especially those with immediate purchasing needs, while investors are encouraged to manage risks effectively [7].