Hua Er Jie Jian Wen·2025-10-28 11:55Core Insights - Hong Kong is emerging as a new battleground for mainland electric vehicle (EV) brands, with companies like Zeekr and Xpeng gaining traction due to their competitive pricing and localized configurations [1][3] - The shift in consumer preferences in Hong Kong is evident, as local affluent individuals, including business magnate Liu Luanxiong, are increasingly favoring mainland brands over traditional foreign luxury vehicles [1][3] - The rise of mainland EV brands in Hong Kong is supported by favorable government policies aimed at promoting electric vehicles and reducing carbon emissions [17][19] Market Dynamics - In September 2025, Zeekr registered 546 vehicles, capturing an 11.7% market share, followed by Aion with 246 vehicles (5.3%) and Xpeng with 120 vehicles (2.6%) [3] - The total number of electric private vehicles registered in Hong Kong from 2017 to 2023 reached 62,458, with Tesla accounting for 33,909 vehicles and a market share of 54.3% [4] - The shift from foreign brands to mainland EVs is reflected in the changing landscape of car dealerships in key commercial areas, where traditional brands are being replaced by new domestic models [4] Consumer Behavior - The perception of mainland EVs among Hong Kong consumers is evolving from skepticism to active recommendations among peers, indicating a significant change in consumer attitudes [3] - The cost advantages of mainland EVs, including lower purchase and maintenance costs, are driving consumer interest [21] - Local adaptations, such as support for Cantonese voice control and features tailored to local driving conditions, are enhancing the appeal of mainland brands [15] Government Support - The Hong Kong government has set ambitious targets for EV adoption, including a ban on new fossil fuel vehicles by 2035 and achieving carbon neutrality by 2050 [17] - Tax incentives for EV purchases, including significant reductions for trade-ins of old vehicles, are encouraging consumers to switch to electric [19] - The government is investing in charging infrastructure, with plans to install charging facilities in residential areas and public spaces [20] Strategic Importance - Hong Kong serves as a critical launchpad for mainland EV brands aiming to enter global right-hand drive markets, providing valuable consumer feedback for product adjustments [22] - The establishment of overseas headquarters by companies like Li Auto in Hong Kong highlights the city's role as a strategic hub for global expansion [23] - The financial advantages of Hong Kong, including its status as a major offshore RMB market, facilitate fundraising and international market entry for mainland EV companies [26]