2024—2025冬季中国区游客在瑞士过夜数达34.17万间夜，同比增长36%

Core Insights - The number of overnight stays by Chinese tourists in Switzerland for the winter season of 2024-2025 has reached 341,700, representing a year-on-year increase of 36% [1][3] - Popular winter destinations among Chinese tourists include the Bernese Highlands, featuring Jungfrau and Schilthorn, as well as the Lake Lucerne area with Mount Titlis [1] Group 1: Tourism Promotion - The Swiss National Tourism Board plans to ignite the enthusiasm of Chinese tourists for winter sports through a series of well-planned marketing activities [3] - A winter tourism promotion event titled "Snowy Switzerland" will be launched in Beijing, Shanghai, and Shenzhen, targeting skiing enthusiasts [3] - The event will include on-site experiences and filming activities in renowned ski destinations such as Leysin, Davos, and the Valais region in March 2026 [3] Group 2: Airline Services - Swiss International Air Lines has announced its winter schedule for 2025, featuring direct flights from China to Zurich, with six weekly flights from Shanghai and daily flights from Hong Kong [3] - Each round-trip flight from China will be staffed with at least three Chinese-speaking cabin crew members [3] - Swiss International Air Lines offers free ski equipment check-in for every skiing enthusiast [3]