Walmart(US:WMT) 3 6 Ke·2025-10-28 12:21Core Insights - Walmart China appointed Liu Peng as the president of Sam's Club, indicating a strategic shift towards localized operations in the competitive membership retail market in China [1][3] Group 1: Competitive Landscape - The competition among membership-based supermarkets has evolved from a "warehouse model" to a "localized deep operation" model, necessitating a better understanding of Chinese family needs and refined local supply chains [3][4] - Sam's Club's traditional advantages in global procurement and private label development are being challenged by local competitors like Hema, requiring a shift in strategy to meet local consumer demands [3][4] Group 2: Supply Chain Strategy - The focus is shifting from globalized "goods" to a more refined, member-centric agile supply chain, emphasizing quick responses to member needs and the introduction of products tailored for Chinese consumers [4][5] - Liu Peng's experience at Alibaba is expected to enhance Sam's Club's ability to localize global brands and develop a supply chain that can quickly adapt to consumer preferences [4][5] Group 3: Online and Offline Integration - The integration of online and offline ecosystems is becoming crucial, with data-driven strategies and user lifecycle management being key to sustaining growth in the retail sector [6] - Liu Peng's appointment signals a move towards a more efficient operational model that prioritizes user experience over traditional channel competition, reflecting a broader trend in the retail industry [6][7]