“好房子”建设地方标准陆续出台，房企竞争步入产品力时代

Core Viewpoint - The article discusses the recent issuance of guidelines in Guangzhou aimed at promoting the construction of "good houses," focusing on improving housing quality by addressing safety, functionality, and comfort, reflecting a shift in buyer preferences towards the residential attributes of homes [1][7]. Group 1: Guidelines and Standards - The guidelines from Guangzhou emphasize four key aspects: safety, comfort, green living, and smart technology, proposing standards for the construction of "good houses" [1]. - The guidelines cover various aspects including construction techniques, spatial design, and supporting software, aiming to enhance the overall quality of housing [1][7]. - Other regions such as Shandong, Gansu, and Shanghai have also introduced similar guidelines to elevate housing quality, indicating a nationwide trend towards improving residential standards [1][7]. Group 2: Buyer Preferences - A survey by 58 Anjuke Research Institute revealed that 61.6% of homebuyers prioritize "residential comfort" as their primary purchasing criterion, with significant attention to natural lighting and ventilation [4]. - The guidelines reflect thorough research on buyer needs, proposing specific measures such as minimum ceiling heights and enhanced waterproofing standards for residential units [4][5]. Group 3: Construction Challenges - Implementing the "good house" standards may require increased construction capabilities and costs for real estate companies, which could impact housing prices [8][9]. - The marketing focus for real estate companies is shifting towards the "good house" concept, but there remains a gap between current product offerings and the new standards, particularly regarding sound insulation and ceiling height [9]. - Experts suggest that policy support is essential to facilitate the implementation of these standards, including adjustments in land supply and planning processes to ease the burden on developers [9].