Core Insights - Guangzhou's cross-border e-commerce imports and exports reached 169.12 billion yuan in the first nine months of this year, driving a 12.5% increase in the city's foreign trade [6] - The city has established a development framework for cross-border e-commerce characterized by "leading enterprises, collaboration with SMEs, and a complete ecosystem" [1][5] - The unicorn company Shein has made significant investments in smart supply chain projects in Guangzhou and surrounding areas, exemplifying the synergy between the city's cross-border e-commerce industry and its business environment [1][4] Group 1: Shein's Market Position - Shein continues to lead in the global fashion e-commerce sector, ranking first in global fashion apparel category visits in August, and second in the U.S. shopping app popularity [3] - The brand's Google search volume increased by 25% year-on-year in August, indicating a rise in global user recognition and brand influence [3] Group 2: Investment and Infrastructure Development - Shein has invested over 15 billion yuan in building a smart supply chain system centered around Guangzhou, covering cities like Zhaoqing, Foshan, and Jiangmen [4] - The Shein Bay Area Supply Chain Project in Guangzhou is expected to achieve an annual export value exceeding 100 billion yuan upon full production [4] Group 3: Policy Support and Ecosystem - Since being approved as a national cross-border e-commerce comprehensive pilot zone in 2016, Guangzhou has developed a robust support system for the industry, focusing on policy support, platform development, and service optimization [5] - New policies for 2024 aim to further promote high-quality development in cross-border e-commerce, including warehouse rent subsidies and recognition of outstanding enterprises [5] Group 4: Employment and Economic Impact - Shein's initiatives have created significant employment opportunities, with projections of adding over 100,000 jobs through logistics bases under construction in Guangzhou and Zhaoqing [7][8] - The company has also contributed to the digital, intelligent, and green transformation of the textile and apparel supply chain, impacting millions of jobs across various sectors [7] Group 5: Future Outlook - The cross-border e-commerce sector in China is transitioning from "scale expansion" to "quality enhancement," with Guangzhou aiming to optimize its development environment and strengthen its position as an international hub [8] - The city plans to enhance its multi-modal logistics network and deepen international supply chain cooperation to support the growth of leading cross-border e-commerce companies like Shein [8]
希音深度布局广州 今年1-9月广州跨境电商进出口达1691.2亿元
Sou Hu Cai Jing·2025-10-28 12:47