Guidewire Unveils PricingCenter, a Unified Pricing and Rating Application that Accelerates Product Innovation for P&C Insurers
GuidewireGuidewire(US:GWRE) Businesswire·2025-10-28 12:55

Core Insights - Guidewire has launched PricingCenter, a unified application designed to enhance pricing and rating processes for property and casualty (P&C) insurers, enabling faster and more precise pricing changes [1][11] - The application aims to improve efficiency, accuracy, and speed to market, allowing insurers to respond quickly to market shifts and innovate their product offerings [1][3] Product Features - PricingCenter is tailored for actuaries, pricing teams, and IT developers, modernizing the pricing and rating lifecycle from model design to market deployment [2][5] - It provides end-to-end lifecycle management, allowing for rapid and governed deployment of pricing models [5] - The platform supports advanced modeling capabilities, including Generalized Linear Models (GLM), machine learning, and proprietary price optimization algorithms [5] Market Positioning - The introduction of PricingCenter positions Guidewire as a leader in providing agile, data-driven, and scalable pricing solutions for P&C insurers [3][5] - The application is designed to eliminate silos between actuarial, pricing, and IT teams, fostering collaboration and efficiency [5] Customer Impact - Early adopters, such as Bryte Insurance Company, report significant reductions in the time required for pricing updates, shifting from months to weeks, allowing teams to focus on strategic insights [3][5] - The unified application empowers business users to implement pricing changes with precision and speed, enhancing overall operational agility [3][5]