Can-Am and MeatEater Fortify Partnership to Champion Hunting, Conservation, and Outdoor Adventure

Core Insights - Can-Am has expanded its partnership with MeatEater, becoming the exclusive powersports partner in the Official MeatEater Partnership Program, emphasizing shared values in ethical hunting and outdoor adventure [1][2][3] Partnership Details - The partnership will feature Can-Am products in various MeatEater media, including the "MeatEater" television series, podcasts, and social media [2][3] - Can-Am will provide all-terrain vehicles (ATVs) and side-by-sides (SSVs) to MeatEater's team, enhancing their outdoor activities [2][3] Brand Commitment - Can-Am aims to promote responsible outdoor exploration and conservation through this partnership, aligning with MeatEater's mission to inspire outdoor experiences [3][7] - The collaboration is expected to engage a new generation of outdoor enthusiasts, focusing on ethical hunting and protecting outdoor access [3][7] Company Background - BRP Inc., the parent company of Can-Am, is a leader in powersports products with annual sales of CA$7.8 billion and a workforce of approximately 16,500 as of January 31, 2025 [4] - MeatEater, founded by Steven Rinella, is a prominent outdoor lifestyle media company known for its commitment to conservation and outdoor adventure [7]