AvePoint Expands Channel Strategy with New Azure Data Protection, Global IAMCP Partnership, and Enhanced Marketplace Integrations

Core Insights - AvePoint has enhanced its data protection capabilities for Azure within the AvePoint Elements platform, aiming to improve security for service providers and their end customers [1][2] - The company has formed a new partnership with the International Association of Microsoft Channel Partners (IAMCP) to expand its global channel business and support partners in delivering innovative solutions [4][5] - AvePoint has integrated various cloud marketplaces into its platform to streamline procurement and management processes for service providers, thereby enhancing operational efficiency [6][7] Company Developments - The addition of Azure data protection capabilities allows service providers to better secure Azure environments by detecting misconfigurations and monitoring for anomalies [2] - AvePoint's partnership with IAMCP will enable members to leverage AvePoint Elements and access partner program offerings, addressing talent shortages and evolving IT service demands [4][5] - The integration of top cloud marketplaces into AvePoint Elements simplifies access to solutions and accelerates scalability for partners [6][7] Industry Context - The managed services revenue is projected to grow by 13% year-over-year, reaching $595 million globally, driven by AI and security challenges, presenting opportunities for AvePoint's partners [2] - Microsoft reported a 39% year-over-year increase in Azure revenue for 2025, indicating significant market growth and demand for enhanced data protection solutions [2]