SBGCL(SH:600827) Zhong Guo Jin Rong Xin Xi Wang·2025-10-28 13:08Core Insights - The article highlights the shift in consumer demand among the elderly population in China from "survival-oriented" to "enjoyment-oriented," indicating that the silver economy is becoming a significant driver of consumption upgrades [1][20]. Group 1: Event Overview - The "Shanghai Silver Life Festival - Bailian Special Event" was held on October 28, coinciding with the Double Ninth Festival, featuring the launch of a one-stop silver economy lifestyle brand space [3]. - Key figures from various sectors, including government and business leaders, attended the event, emphasizing the importance of building a robust service network for the elderly [3]. Group 2: Silver Economy Index - Bailian Group collaborated with Fudan University to release a Silver Economy Index, which assesses consumption potential, supply, behavior, and environment, filling a gap in quantitative research on the silver economy in China [4]. Group 3: Space and Services - The newly opened Bailian "Blossom" space spans 7,000 square meters, designed for the "6275" new elderly demographic, integrating various lifestyle services [8]. - The space promotes a "no-age" lifestyle, focusing on social interaction, independent living, health management, and financial planning [8][11]. Group 4: Product and Experience Offerings - Bailian "Blossom" has established a curated selection of over 1,000 SKUs across multiple categories, including health, beauty, and travel, ensuring quality and relevance for the elderly [11]. - The space includes features like an AI smart area for health monitoring and a hyperbaric oxygen chamber for wellness experiences [11]. Group 5: Community Engagement and Activities - The "No-Age Future" event runs from October 28 to November 11, featuring discussions on market innovation and consumer trends among the elderly [13]. - Various cultural activities and markets are organized to resonate with the elderly community, promoting the concept of a "no-age" lifestyle [15]. Group 6: Membership and Benefits - Bailian "Blossom" is enhancing its membership services, offering exclusive courses on health, beauty, and finance, in collaboration with various professional institutions [16]. - Members receive discounts and special offers, reinforcing a sense of belonging and value [20]. Group 7: Market Potential - By 2030, the population aged 50 and above in China is projected to reach 596 million, indicating significant untapped potential in the silver market [20].