华师大休闲文旅产业研究院院长钱建农：上海是发展城市休闲文旅最理想的城市

Core Insights - The current trend in the cultural and tourism industry is positive, but companies face increasing operational pressures, necessitating a proactive approach to adapt to evolving consumer demands [3][4]. Industry Trends - The cultural and tourism industry must address six key challenges: product homogenization, unbalanced industry development, investment return imbalance, lack of operational and innovative capabilities, talent shortages, and ineffective marketing strategies [4]. - The industry is undergoing three significant transformations: changes in market dynamics with Generation Z becoming the main consumer force, technological advancements such as AI and VR/AR reshaping product creation, and a shift in competition from resource ownership to content innovation and IP management [5]. Future Directions - The leisure industry is identified as a core component of modern urban economies, encompassing a vast ecosystem that meets the needs for entertainment, relaxation, and personal development during non-working hours [5]. - Shanghai is highlighted as the ideal city for developing urban leisure and tourism due to its rich cultural resources, robust infrastructure, strong economic foundation, favorable geographic location, and international city image [5]. Event Overview - The event was organized by the Shanghai Municipal Bureau of Culture and Tourism, with participation from various stakeholders in the cultural and tourism sectors, discussing the future of the industry [6].