爱奇艺戴莹：深耕现实题材，以差异化创作开启价值新生

Core Insights - The presentation by iQIYI's Senior Vice President Dai Ying emphasized the importance of foundational theories in content creation, particularly in the context of reality-themed projects [2][7] - The industry is currently facing challenges that require a return to the basics of storytelling and character development to resonate with audiences [2][4] Group 1: Creative Foundations - The core of creative foundational theory is centered around the expression of creative themes, where unique topics are crucial for project success [2] - Character development is essential for long-form dramas, as it fosters emotional connections between viewers and the characters [2][4] - The structure and narrative techniques used in storytelling are vital components of the creative process [2] Group 2: Understanding User Needs - User demand is a critical factor influencing content creation, necessitating continuous learning and adaptation by creators to meet evolving audience expectations [3] - Timing plays a significant role in the success of content, as demonstrated by the unique positioning of the series "生万物" in the current market [3] - Emotional resonance is key to engaging audiences, requiring creators to deeply understand characters' perspectives and inner thoughts [4] Group 3: Differentiated Practices - iQIYI has successfully launched several reality-themed projects that initially appeared to be niche but achieved significant acclaim through differentiated storytelling [5][6] - The series "理想之城" explores the previously underrepresented profession of cost engineers in the construction industry, resonating with viewers through its authentic portrayal of challenges faced by private enterprises [5] - "警察荣誉" was created in response to a gap in the market for police narratives that focus on everyday human experiences rather than sensationalized crime stories [5][6] Group 4: Content Value and Industry Outlook - The success of "生万物" highlights the importance of valuable content that sparks discussion and engagement on social media platforms [6] - The industry is encouraged to maintain a positive and resilient mindset, focusing on quality content creation regardless of market conditions [6][7] - Dai Ying's insights provide a roadmap for creators to navigate the current challenges in the industry, promoting healthier and higher-quality content development [7]