Guan Cha Zhe Wang·2025-10-28 14:27Core Insights - Meituan's international food delivery brand Keeta officially launched operations in Abu Dhabi, UAE, on October 28, 2023, following its entry into Dubai last month [1][3] - The UAE's capital, Abu Dhabi, is characterized by a large population, advanced digital infrastructure, and high demand for quality food delivery services, indicating a high-value and high-potential market [3] - Keeta has expanded its presence in the Middle East, having established deep coverage in over 20 cities in Saudi Arabia since its launch there in September 2024 [3][4] Company Expansion Strategy - In May 2023, Meituan launched the food delivery app "KeeTa" in Hong Kong, capturing nearly 50% of the market share [4] - Keeta entered Saudi Arabia in September 2024, quickly gaining user numbers and order volume, becoming one of the most popular food delivery platforms in the region [4] - Future plans include a $1 billion investment to establish a nationwide delivery network in Brazil, with operations expected to commence in the coming months [4] - Keeta has also launched in Qatar and Kuwait in August and September 2025, respectively, and has now expanded to Abu Dhabi in October 2025 [4]