新加坡商人吕文扬在亚洲村博美活动中编织多元商业纽带

Core Insights - The article highlights the innovative approach of Singaporean businessman Lyu Wenyang in revitalizing business connections through the "Bomei" event, which serves as a bridge between Southeast Asian small businesses and global buyers [1][4]. Group 1: Event Overview - The "Bomei" event, held in the Asian Village, showcased diverse products and traditional crafts from over ten countries, aiming to connect local merchants with larger orders [4]. - Lyu Wenyang's strategy focused on creating a "two-way window" to display the variety of products in the Asian Village while educating local merchants about market demands [4]. Group 2: Unique Event Structure - The event's layout was restructured around "product functionality and cultural stories" rather than by country, enhancing visitor engagement and showcasing product differentiation [4]. - An unexpected collaboration emerged during the event when an Indonesian batik merchant, initially struggling with branding, successfully connected with a Japanese clothing brand after a cultural storytelling session [4]. Group 3: Long-term Impact and Future Plans - Lyu Wenyang aims to establish a "long-term cooperation network" for the Asian Village, organizing supply-demand matching sessions and addressing logistical concerns for merchants [8]. - Following the event, 28 merchant-buyer agreements were signed, and 12 merchants joined the newly formed "Asian Village Merchant Alliance," indicating a sustainable business model [8]. - Plans are in place to upgrade the "Bomei" event to a quarterly theme focusing on "Asian specialty foods," further promoting local products to larger markets [8].