Decoding Amazon.com's Options Activity: What's the Big Picture? - Amazon.com (NASDAQ:AMZN)

Core Insights - Whales have adopted a bullish stance on Amazon.com, with 50% of detected trades being bullish and 25% bearish [1] - The targeted price range for Amazon.com over the last three months is between $185.0 and $260.0 [2] Options Activity - A total of 55 trades were detected for Amazon.com, with 47 calls amounting to $2,576,114 and 8 puts totaling $430,587 [1] - The mean open interest for Amazon.com options trades is 11,736, with a total volume of 38,490 [3] Price Targets and Analyst Ratings - Analysts have set an average price target of $280.8 for Amazon.com, with various ratings and targets from different firms [11][12] - Benchmark revised its rating to Buy with a target of $260, while Stifel maintains a Buy rating at $269 [12] Company Overview - Amazon's revenue breakdown includes approximately 75% from retail, 15% from Amazon Web Services, and 5% to 10% from advertising services [10] - International segments account for 25% to 30% of non-AWS sales, primarily from Germany, the UK, and Japan [10] Current Stock Performance - The current price of AMZN is $226.56, reflecting a decrease of -0.18% [14] - Upcoming earnings are expected to be released in 2 days [14]