中国酒业协会秘书长何勇：计划启动中国白酒双遗产申报工作

Core Insights - The first Chishui River Forum was held in Maotai, emphasizing the need for Chinese liquor to explore various aspects such as flavor preferences, scene creation, trade policies, international standards, and category recognition for international expansion [1][2] - The Chinese liquor industry is fundamentally a "quality + culture" industry, and there is a call to reconstruct its cultural connotation focusing on gratitude, sharing, and altruism while also considering self-enjoyment [1] - The internationalization of Chinese liquor is a long-term process that requires breaking traditional thinking and allowing consumers to appreciate Chinese liquor based on personal preferences [1][2] Industry Developments - The internationalization process of Chinese liquor is still in its early stages, focusing on helping foreign consumers adapt to and understand the product [2] - Recent efforts include standardizing the name "Baijiu" in national standards to aid in international promotion, moving away from various other terms [2] - The association plans to initiate the dual heritage application for both material and intangible cultural heritage of Chinese liquor, which is seen as crucial for establishing its international status [2] - A public identification system for Chinese liquor is also in the works, aimed at creating a unified voice for international consumers to recognize the product, with potential registration as early as next year [2]