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Apple Achieves $4 Trillion Market Cap Amid Strong Demand for New iPhone
AppleApple(US:AAPL) PYMNTS.comยท2025-10-28 17:30

Core Insights - Strong demand for the new iPhone 17 series has driven Apple's market capitalization above $4 trillion, making it the third public company to reach this milestone [1][2] - The iPhone 17 series has outperformed its predecessor, the iPhone 16, by 14% in sales during the first 10 days of availability in the U.S. and China [2] - Apple has also launched new versions of its iPad Pro, Vision Pro, and MacBook Pro ahead of the holiday shopping season, indicating a strategic push to enhance its product lineup [3] Market Performance - Apple's stock price has been positively impacted by the success of the iPhone 17 series and a reduction in tariff pressures [2] - JPMorgan raised its price target for Apple from $255 to $280, maintaining an Overweight rating and increasing revenue and earnings per share estimates based on early demand indications [4] - Morgan Stanley noted positive early signs that iPhone replacement cycles may be stabilizing and upgrade rates improving [5] Consumer Insights - The base model iPhone 17 is performing well in China, perceived as offering "great value for money," while the iPhone 17 Pro Max is gaining traction in the U.S. due to increased carrier subsidies targeting ultra-premium customers [3] - The emphasis on Pro Max offers is making high-end Apple devices more accessible, reinforcing premiumization trends and strengthening customer loyalty to the Apple ecosystem [3]