Can AI create next 'Grand Theft Auto'? Take-Two Interactive CEO says no

Core Insights - Strauss Zelnick, CEO of Take-Two Interactive, acknowledges the potential of artificial intelligence (AI) but notes its current limited impact on game development and production [1][4] AI and Intellectual Property - The integration of AI in creative industries raises concerns regarding intellectual property rights, as AI-generated content may not be protectable [2] - The ongoing conflict between AI companies and content creators has led to licensing deals and lawsuits as AI firms seek data for training [2] Concerns with AI in Content Creation - The release of OpenAI's video creation app Sora has intensified concerns about deepfakes and the unauthorized use of individuals' likenesses [3] - Zelnick emphasizes the importance of adhering to copyright laws and protecting individual rights in AI-generated content [4] Limitations of AI in Game Development - Zelnick argues that even without constraints, AI cannot replicate the marketing strategies of successful franchises like "Grand Theft Auto" [5] - AI's reliance on historical data limits its ability to create innovative and unique content, often resulting in derivative outputs [5][9] Creative Edge and Market Position - Take-Two's success hinges on maintaining a creative edge, especially as the gaming industry sees significant mergers and acquisitions [7] - The company aims to develop enduring franchises, with "Grand Theft Auto" set to launch its next iteration in May 2026, following the record-breaking sales of its predecessor [8] The Nature of Creativity - Zelnick asserts that true creativity cannot be achieved through AI, as it is fundamentally data-driven and lacks the ability to innovate [9]