XIAOMI CORP(1810.HK)：A MIXED QUARTER WITH IOT MISS AND EV BEAT

Core Viewpoint - The company has lowered its revenue and adjusted net income forecasts for Q3 2025 due to pressures in smartphone shipments, competition, and subsidy tightening, but maintains a positive outlook on mid-term growth sustainability [1]. Group 1: Smart EV Business - The elevated YU7 SUV mix is expected to improve the product mix and raise the average selling price (ASP) to RMB 260,000, with the smart EV segment projected to achieve its first profitable quarter with a GAAP net profit of RMB 700-800 million [2]. - Xiaomi's limited-time subsidy program of up to RMB 15,000 for locked orders is seen as a strategic move to align with peers amid government tax benefit reductions, although potential profit erosion from this policy is viewed as manageable [2]. Group 2: Smartphone Market - Xiaomi's global smartphone shipments reached 43.5 million units in Q3 2025, reflecting a 2% year-over-year increase, with a decline in shipments in China attributed to subsidy tightening and a lack of new products [4]. - The company has adjusted its gross profit margin (GPM) forecasts for smartphones downward by 0.3-0.6 percentage points for 2025-2027 due to anticipated upward pressure on DRAM and NAND prices [4]. - Premiumization efforts are expected to help Xiaomi manage pricing pressures, with a 30% increase in cumulative shipments of the Xiaomi 17 series compared to the previous generation, and over 80% of these shipments attributed to Pro versions [5].