新京报发布《2025年新银龄生活方式报告》，梳理生活与消费八大趋势

Core Insights - China is experiencing the largest and fastest aging process in human history, with the population aged 60 and above expected to reach 310 million by the end of 2024, accounting for 22% of the total population [1][2] - The aging population presents both challenges and opportunities, with the "silver economy" emerging as a significant growth area in China's economy [3][4] - The government is actively promoting policies to support the silver economy, expanding its scope to include individuals aged 50 to 60, indicating a shift towards a comprehensive life-cycle planning approach [5] Demographic Trends - By 2035, the elderly population is projected to exceed 400 million, representing over 30% of the total population, marking a transition to a severely aging society [2] - The silver economy is expected to reach 21.7 trillion yuan by 2035, accounting for 27.8% of total consumption and approximately 10.9% of GDP [3] Economic Implications - The silver economy is anticipated to grow to 63.5 trillion yuan by 2050, with a potential to approach 50 trillion yuan even under moderate growth scenarios [3] - The shift in consumer behavior among the elderly reflects a transition from passive acceptance to active choice, indicating a new lifestyle attitude centered around autonomy and enjoyment [5][21] Policy and Strategic Developments - The State Council has issued guidelines to enhance the well-being of the elderly, emphasizing the importance of developing a comprehensive silver economy [5] - The 20th Central Committee has elevated the silver economy to a national strategic level, focusing on optimizing the elderly care service system and promoting integrated medical and elderly care industries [5] Consumer Behavior and Preferences - The elderly population is increasingly prioritizing health management and home-based care, with 52.8% preferring home health care services [11][12] - There is a notable trend towards "quality aging," with a focus on comfort and practicality in consumer choices, as well as a growing interest in lifelong learning and skill acquisition [11][15][21] Technological Integration - Smart home technologies and health management systems are being adopted to enhance the independence and safety of the elderly, reflecting a shift towards more personalized and secure living environments [18][21]