Core Viewpoint - Sichuan is actively promoting the deep integration of culture and tourism, aiming to establish the cultural tourism industry as a pillar of the economy and enhance the quality of life for its residents [1][6][13] Group 1: Cultural Heritage and Innovation - Sichuan is implementing annual actions to protect and innovate the Ba-Shu culture, focusing on the preservation of ancient Shu civilization and the promotion of intangible cultural heritage [2][6] - New archaeological discoveries, such as the Baodun Ancient City site, are attracting global attention and showcasing the region's rich cultural symbols [2][6] - Contemporary cultural expressions, including traditional crafts and performances, are being integrated into daily life, enhancing community engagement [2][3] Group 2: Tourism Development - Sichuan is enhancing its "Jinxiutianfu·Anyi Sichuan" tourism brand, promoting all-around tourism that connects natural landscapes with urban experiences [4][5] - Various festivals and events are being organized to boost tourism, with over 3,000 cultural tourism activities held in the first half of 2025, attracting more than 40 million attendees and generating over 10 billion yuan in tourism consumption [5][9] Group 3: Economic Impact - The cultural tourism industry in Sichuan is entering a new phase of "strong chain and quality improvement," with significant policy support aimed at fostering market growth [6][7] - In the first half of 2025, Sichuan's cultural enterprises reported total assets exceeding 1 trillion yuan, with revenues of 279.07 billion yuan, reflecting an 8.2% year-on-year growth [6][9] Group 4: Infrastructure and Connectivity - Sichuan is advancing the integration of transportation and tourism, with major projects like the Jiuzhaigou and Emei Mountain tourism areas being developed to enhance accessibility [7][8] - The completion of the Jiuzhai-Mianyang Expressway and the construction of scenic highways are part of efforts to create a comprehensive tourism network [7][8] Group 5: Community Engagement and Accessibility - Cultural activities are being brought into communities, schools, and rural areas, engaging over 11 million people and making cultural experiences more accessible [12][13] - Initiatives such as discount vouchers and cultural tourism packages are designed to encourage participation and make tourism affordable for residents [12][13]
以文塑旅、以旅彰文 四川推动文旅深度融合 做大做强文化旅游业
Ren Min Ri Bao·2025-10-28 22:33