何勇：计划启动中国白酒双遗产申报工作

Core Insights - The China Alcoholic Drinks Association plans to initiate the dual heritage application for Chinese Baijiu, focusing on both material and intangible cultural heritage [2][3] Group 1: Internationalization of Chinese Baijiu - The internationalization of Chinese Baijiu is seen as a long-term process that requires breaking traditional thinking and focusing on consumer preferences [2][3] - The industry has been preparing for Baijiu's internationalization by standardizing its name to "Baijiu" in international contexts, moving away from terms like "Chinese spirits" [3] - The association aims to promote Baijiu through international activities to enhance global recognition of the category before promoting individual brands [2][3] Group 2: Cultural and Quality Aspects - The essence of the Chinese liquor industry is described as a combination of "quality + culture," emphasizing the need to reconstruct cultural connotations around gratitude, sharing, and altruism [2] - The association is working on establishing international standards for Baijiu, which is crucial for its global positioning [3] - A public identification mark for Chinese Baijiu is planned to facilitate recognition among international consumers, with potential registration as early as next year [3]