MANGO(SZ:300413) Xin Lang Cai Jing·2025-10-29 00:29Core Viewpoint - Hunan TV's 2025 autumn investment promotion conference emphasizes a transformation from a content supplier to an emotional community and from a traffic chaser to a value creator, redefining the development model of long video platforms [1] Horizontal Breakthrough: From Single Hit to Content Universe - Hunan TV is building a more diverse content ecosystem, where the boundaries between traditional variety shows, micro-dramas, e-commerce live streaming, and offline experiences are dissolving [3] - The emerging "content circular economy" allows the value of an IP to extend beyond its broadcast period through series development, multi-form derivatives, and cross-platform interactions, breaking the long-standing reliance on hit content in the long video industry [3] Vertical Deepening: From Attention Economy to Emotional Economy - Hunan TV is shifting its focus from capturing user attention to pursuing emotional resonance and value recognition, as seen in its "smoky life series" content [4] - The company recognizes that audiences now seek content that touches the soul and provokes thought, expanding content value from mere entertainment to emotional companionship and spiritual nourishment [4] Ecological Symbiosis: Redefining Platform-User Relationships - The core concept of "ecological symbiosis" signifies a fundamental shift in the relationship between the platform and users, transforming users from passive viewers to co-creators of content and co-builders of brand value [5] - The rich interactive scenarios within Hunan TV's ecosystem, including content co-creation, brand collaborations, offline events, and community operations, are fostering a new "participatory culture" that enhances user engagement and transforms users into community members [5] Industry Implications - Hunan TV's ecological revolution offers valuable insights for the industry, indicating that the next phase of competition for long video platforms will focus on ecological capabilities rather than mere traffic [6] - The ability to create richer scenarios, deeper emotional connections, and more flexible organizational forms will determine success in a competitive landscape [6] - The comprehensive upgrade of Hunan TV's ecosystem points to a promising direction for the industry, suggesting that content platforms can evolve into new commercial entities that connect material consumption with spiritual needs [6]