Booking Holdings(US:BKNG) PYMNTS.comยท2025-10-29 01:12Core Insights - Booking Holdings is experiencing positive early results from its generative AI solutions across its travel platforms, indicating a shift in how travelers plan and experience travel [1][4]. Company Developments - The company, which owns brands like Booking.com, Priceline, Agoda, Kayak, and OpenTable, has introduced several generative AI tools and expanded its offerings during the third quarter [2]. - New AI-powered tools include Agoda's chatbot for hotel-specific inquiries, Kayak's natural-language search experience, and Booking.com's app features that highlight destinations [5]. Performance Metrics - The Chief Financial Officer noted that the company is measuring the impact of AI through faster search, improved conversion rates, reduced cancellation rates, and enhanced customer satisfaction [3]. - The new AI tools are reported to boost conversion levels by facilitating quicker bookings and lowering cancellation rates by meeting customer needs more effectively [3]. Strategic Vision - The CEO emphasized the importance of advancing AI capabilities and combining them with data-driven insights to enhance the travel experience and the value proposition of the platform [6]. - Booking Holdings is committed to evolving its AI offerings to meet the changing needs of travelers and is actively expanding its partnerships with AI organizations, including being among the first apps in OpenAI's ChatGPT app store [8]. Partner Solutions - The company has also introduced AI-powered tools for its partners, such as a Smart Messenger for communication with guests and an Auto-Reply feature for personalized responses [7]. - The CEO highlighted that AI is enhancing the unique value the company provides to its supply partners [7].