雷军回应小字争议，一切都结束了

Core Viewpoint - The article discusses the controversy surrounding Xiaomi's marketing practices, particularly the use of small print disclaimers that often accompany bold claims in their advertisements, leading to consumer skepticism and criticism [2][20][30]. Group 1: Xiaomi's Marketing Practices - Xiaomi's recent announcement of the YU7's performance in a winter endurance test was overshadowed by a comment questioning the presence of small print disclaimers, which received significant attention in the comments section [2][3]. - The term "small print" has become synonymous with Xiaomi's marketing, as consumers have learned to scrutinize advertisements for hidden disclaimers following previous controversies [3][10]. - The article highlights that Xiaomi's marketing tactics, such as claiming to be the "king of endurance," often come with disclaimers that dilute the impact of the claims, leading to public mockery and distrust [20][22][30]. Group 2: Industry Context - The use of small print disclaimers is not unique to Xiaomi; it is a common practice across various industries, where companies use bold claims to attract attention while hiding critical information in fine print [8][9]. - The article cites examples from other sectors, such as food and skincare, where misleading marketing practices are prevalent, indicating a broader industry issue [8][9]. - The criticism of Xiaomi's marketing reflects a growing consumer awareness and demand for transparency, as consumers are now more inclined to verify claims rather than take them at face value [26][30]. Group 3: Consumer Trust and Brand Reputation - The article emphasizes that while bold marketing can generate initial interest, long-term consumer trust is built on product quality and transparency rather than clever advertising [27][30]. - The backlash against Xiaomi's marketing strategies could lead to a decline in brand loyalty, as consumers feel misled by exaggerated claims that are later qualified by small print [24][30]. - The article concludes that for Xiaomi to maintain its market position, it must shift its focus from short-term marketing gimmicks to delivering genuine product value and fostering customer trust [30].