Sou Hu Cai Jing·2025-10-29 01:32Group 1 - The core viewpoint is that Microsoft's CEO Satya Nadella believes the biggest competitor in the gaming industry is not other gaming platforms but short video platforms like TikTok [1][3] - Nadella emphasized that the largest gaming business for Microsoft is on Windows, which is also supported by a large market established by Steam [3] - Following the acquisition of Activision, Microsoft has become the largest publisher in the gaming industry, aiming to cover all platforms including consoles, PCs, mobile devices, cloud gaming, and TVs [3] Group 2 - The next-generation Xbox is expected to be a hybrid system that closely integrates with PC gaming, allowing access to games from various stores like Steam and Epic Games [3] - Nadella expressed the intention to innovate in both console and PC systems, challenging the traditional perception that consoles and PCs are entirely different devices [3] - The gaming industry needs to innovate its business models and explore new interactive media, as the real competition comes from short videos rather than other games [3]