3 6 Ke·2025-10-29 02:04Core Viewpoint - The Chinese government will reduce the purchase tax exemption for new energy vehicles from full exemption to a 50% reduction starting January 1, 2026, increasing the cost for consumers by 15,000 yuan per vehicle [1] Group 1: Policy Changes - From 2026 to 2027, the purchase tax for new energy vehicles will be halved, impacting consumer costs significantly [1] - Various car manufacturers are introducing tax subsidy programs to mitigate the impact of the upcoming tax changes for consumers who place orders before the deadline [3][5] Group 2: Manufacturer Responses - Xiaomi, Li Auto, NIO, and other brands have announced cross-year purchase tax subsidy plans to ensure that customers do not incur additional costs due to policy changes [3][5] - NIO's new ES8 offers a purchase tax subsidy coupon for orders placed by December 31, 2025, to offset potential tax increases for delayed deliveries [5] Group 3: Market Dynamics - The competition among car manufacturers has intensified, leading to a "bottom-line battle" as they seek to secure orders before the tax changes take effect [2][12] - The market is experiencing a surge in demand, with a 35.4% increase in customer engagement in October compared to September, driven by the impending tax changes and other subsidies [10] Group 4: Consumer Behavior - Consumers are adjusting their purchasing decisions in light of the upcoming tax changes, leading to potential order cancellations if they perceive better options elsewhere [8][10] - The anxiety among consumers regarding tax changes is being addressed by manufacturers through various subsidy offers, aiming to maintain order volumes [8][12]