出海老人，“搞丢了”自己的上市公司

Core Viewpoint - The company "Youkeshu" has undergone significant leadership changes, with the entire core management team being replaced, reflecting a broader struggle within the cross-border e-commerce industry as it transitions from rapid growth to regulatory compliance and market competition [1][2][3] Company Overview - Youkeshu, once a leading player in the cross-border e-commerce sector, has seen its founder and original management team completely exit the company [2] - The company was established during the boom of cross-border e-commerce in China and quickly rose to prominence, being recognized as a benchmark in the industry [2][3] Financial Trajectory - Youkeshu experienced rapid growth, achieving a peak valuation of 30 billion yuan after multiple rounds of financing, with significant revenue growth reported in 2016 [4][11][12] - However, the company faced severe financial difficulties, reporting losses of 27.05 billion yuan in 2021, 3.61 billion yuan in 2022, and 4.91 billion yuan in 2023, leading to bankruptcy restructuring [19][21] Market Challenges - The company’s business model, heavily reliant on third-party platforms like Amazon, proved vulnerable to regulatory changes, particularly during the "account suspension wave" initiated by Amazon in 2021 [17][18] - The shift from a growth-driven to a compliance-driven market has exposed the weaknesses in Youkeshu's operational strategy, emphasizing the need for a strong brand and compliance with regulations [21][22] Leadership Changes - Following a tumultuous restructuring process, a new management team has taken over, with the founder and original team members being ousted [20][21] - The new leadership faces the challenge of reviving the company amidst a significant decline in revenue, with a reported 81.33% drop in revenue in the first half of the year [21] Industry Reflection - The story of Youkeshu serves as a cautionary tale for the cross-border e-commerce industry, highlighting the risks associated with over-reliance on platform traffic and the importance of establishing a sustainable business model [22]