2025年9月亚洲（中国）文旅业发展报告

Group 1: Global Tourism Trends - The United Nations World Tourism Organization forecasts a 5% year-on-year increase in global international tourist arrivals in the first half of 2025, with approximately 690 million outbound trips recorded in the first half of this year, an increase of about 33 million compared to the same period last year [4] - The Asia-Pacific region experienced an overall growth of 11% in tourism [4] Group 2: U.S. Tourism Challenges - The U.S. service sector stagnated in September, with the business activity production index falling into contraction territory for the first time since May 2020, highlighting the impact of Trump's tariff policies and economic uncertainty [5] - Major declines in international visitor numbers were reported at key U.S. airports, with Boston Logan and Chicago O'Hare seeing approximately 8% decreases, and New York JFK experiencing a 7% drop compared to last year [5] Group 3: European Tourism Insights - Paris is expected to receive around 6.4 million foreign tourists in the summer of 2025, with a significant increase in Chinese visitors, which rose by 40% compared to 2023 [6] - Italy anticipates over 10 million outbound vacationers in September 2025, with a 3% increase in per capita spending [6] Group 4: Asia-Pacific (China) Market Developments - New Zealand is becoming increasingly popular among Chinese self-driving tourists, with a recovery in rental car business volume reaching 71% of 2019 levels in 2024 [10] - Japan recorded 3.27 million foreign visitors in September, a 13.7% increase year-on-year, marking a new high for the month [11] Group 5: Chinese Tourism Growth - The Chinese government projects nearly 1.5 billion visitors to museums in 2024, with a 37.7% increase in cultural industry revenue compared to 2020, reaching 19.14 trillion yuan [12] Group 6: Personnel Changes in Tourism Companies - Liu Jun resigned as Vice President of HNA Holding due to work adjustments, effective September 8, 2025 [14] - Wang Gengyu was appointed as the CEO of New Silk Road Cultural Tourism, effective September 16, 2025 [14] Group 7: Investment and Equity Changes in Tourism Enterprises - Guilin Tourism announced the acquisition of 100% equity in Guangxi Lisheng and Guangxi Scenic Area, enhancing its smart tourism strategy [18] - High-tech Group became the largest shareholder of SanTe Cableway after a series of stock transfers [19] Group 8: Key Tourism Projects Signed and Under Construction - The construction of the Sanxingdui Cultural Tourism Development Zone has commenced, with a total investment of 7 billion yuan [23] - The Jiangsu Huai'an Fantawild Theme Park is set to open on September 28, 2025, featuring various entertainment and shopping experiences [24]