教育科技行业“十五五”市场战略研究及投资建议可行性评估预测报告（2025版）

Core Insights - The education technology (EdTech) industry is rapidly evolving, leveraging modern technologies to enhance educational quality and efficiency, with a significant focus on online learning platforms, learning hardware, and support software [3][5][6] Group 1: Industry Overview - The EdTech industry integrates education and technology, utilizing AI, big data, cloud computing, and virtual reality to innovate various educational processes [3][4] - Online learning platforms dominate the market due to their accessibility and extensive course offerings, creating a diverse educational ecosystem [3][4] Group 2: Market Dynamics - The online education market is the largest segment within EdTech, with a projected global market size of approximately $166.55 billion in 2023, reflecting a year-on-year growth of 13.4% [6][8] - The global EdTech market is expected to reach $404 billion by 2025, indicating substantial growth potential [6] Group 3: Industry Trends - Recent policies in China have aimed to promote the steady development of the EdTech industry, encouraging a shift towards non-exam-oriented learning solutions [5][6] - The integration of emerging technologies like 5G and AI is anticipated to further enhance the online education experience, making it more personalized and efficient [8][10] Group 4: Industry Structure - The EdTech industry comprises a comprehensive value chain, including upstream technology development, midstream product and service integration, and downstream educational application [9] - Cloud computing serves as a critical infrastructure for the EdTech sector, with China's cloud computing market reaching approximately 458.05 billion yuan in 2023, growing by 13.25% [10] Group 5: Future Outlook - The ongoing digital transformation in education emphasizes the need for continuous optimization of educational technologies and tools to improve usability and applicability [11] - Collaboration between educators and EdTech companies is essential for developing high-quality educational products that support the modernization of education [11]