Core Viewpoint - The Jinbei brand, after over 30 years of technological refinement and gaining 2 million users, is set to undergo a comprehensive transformation in manufacturing, products, and sales models, revitalizing the brand's vitality [1] Group 1: Brand and Market Position - The "New Journey of Jinbei" brand day and product launch event took place on October 28, highlighting the support from Shenyang Automotive Group for Jinbei's innovation in product development, smart manufacturing, and market expansion [3] - Jinbei has established itself as a benchmark brand in China's commercial vehicle sector, consistently focusing on quality and contributing to the development of the light commercial vehicle industry [7] Group 2: Sales and Production Performance - From January to September, the commercial vehicle production and sales reached 3.091 million and 3.117 million units, respectively, marking year-on-year increases of 9.4% and 7.8% [5] - Jinbei's light commercial vehicle market saw impressive performance with sales of 324,000 units during the same period, reflecting a year-on-year growth of 14.2% [5] Group 3: Strategic Directions - Jinbei's global brand renewal strategy focuses on three core areas: upgrading manufacturing through smart manufacturing systems, renewing products with a multi-energy strategy including fuel, electric, and hybrid options, and innovating sales models to enhance user experience domestically and expand brand presence internationally [10] - The company aims to commercialize intelligent driving technologies, achieving L2-level assistance in mass production vehicles and validating L3+ technology under specific conditions [10] Group 4: Product Launch and Offerings - The brand day event showcased five new models, including three fuel vehicles and two electric strategic models, with prices ranging from 76,900 to 185,800 yuan, targeting high-frequency scenarios such as logistics and business commuting [11] - Jinbei also displayed L3+ level autonomous driving vehicles and specialized models, demonstrating the product's versatility [11] Group 5: Strategic Partnerships - Jinbei signed a strategic cooperation agreement with Toyota Tsusho, marking a significant milestone with a 200 million yuan order and plans for deep collaboration in vehicle sales and channel operations, particularly in the Saudi market [13]
打造多能源、智能化、全矩阵、内外双轮驱动体系,金杯全球战略焕新升级