Group 1 - The company has established a strong brand matrix over 21 years, with the core brand "Zhou Li Fu" and emerging sub-brands "CHAOJIN" and "FENS" to create a diversified and complementary brand ecosystem [2] - The company aims to innovate and optimize its brand operation model to create a new profit growth engine, enhance offline store expansion, and increase single-store revenue and market share [2] - The main brand "Zhou Li Fu" has a large store network that has undergone structural adjustments for efficient optimization and quality upgrades [2] Group 2 - The two emerging sub-brands are experiencing rapid development with significant market potential, where "CHAOJIN" focuses on trendy and personalized gold products for young consumers, and "FENS" emphasizes strong design and light luxury embedded products for high-end demands [3] - The company has launched a "Co-Creation Partner Program" to collaborate with capable provincial agents, sharing brand authorization, wholesale sales, and multiple revenue sources to accelerate market penetration and sales growth for the sub-brands [3] - This program is expected to enhance resource complementarity, risk-sharing, and benefit-sharing, further solidifying the company's leading position in the jewelry industry [3]
周六福拟优化全品牌经营合作模式