“银发旅游”市场火爆 “适老配方”让老年人畅享“诗和远方”

Core Insights - The elderly demographic, characterized by having financial resources, leisure time, and energy, is becoming a significant driving force in the tourism market [1] Group 1: Travel Preferences and Trends - Elderly travelers prefer natural scenery and leisurely travel experiences, often avoiding early starts and crowded tourist spots [3] - Travel has become an essential part of life for retirees, with social interactions during trips being highly valued [5] - The implementation of visa-free policies in multiple countries has led to an increase in international travel among the elderly [7] Group 2: Market Growth and Characteristics - The booking volume from elderly tourists has significantly increased, with projections indicating that by September 2025, they will account for over 40% of total bookings [9] - Elderly travelers typically spend three times more on average orders compared to younger travelers, with a year-on-year growth rate in order volume exceeding 20% [11] - There is a growing interest among the elderly in personalized services focusing on comfort, cultural depth, and social experiences, with a 19% increase in international flight bookings this year [11]