飞书为什么也要备战双11？

Core Insights - The article discusses the integration of AI tools in the e-commerce industry, particularly through Feishu's multi-dimensional spreadsheet, aimed at enhancing efficiency and reducing costs for businesses during the Double 11 shopping festival [1][5]. Group 1: AI Integration in E-commerce - Feishu has officially announced its participation in the preparation for Double 11, focusing on combining AI with multi-dimensional spreadsheets to address the core needs of the e-commerce sector for cost reduction and efficiency improvement [1]. - The e-commerce industry is recognized as the first sector in China to undergo deep transformation through AI, with Double 11 serving as a critical test for the integration of AI into the real economy [1][5]. Group 2: Advantages of E-commerce for AI Implementation - E-commerce is one of the most data-driven industries, with extensive structured data accumulated from various platforms, providing a fertile ground for AI development [2]. - The industry requires high-frequency content production, and AI's capabilities in bulk generation and precise matching address the challenge of insufficient content production [2]. - The rapid iteration needs in e-commerce, influenced by seasonal changes and competitive dynamics, can be effectively managed through the adaptive features of multi-dimensional spreadsheets, significantly enhancing operational efficiency [2]. Group 3: Feishu's Multi-dimensional Spreadsheet Features - Feishu's multi-dimensional spreadsheet has evolved into an AI application platform, allowing businesses to integrate AI into their workflows without altering existing processes [2]. - Features such as "AI Column" and "Natural Shortcuts" enable users to directly invoke AI tools for tasks like generating marketing content and extracting image information, streamlining operations for e-commerce businesses [2]. - The platform has been successfully utilized by companies like Yingshi Hurricane, which can generate over 20 video covers in minutes using built-in AI tools [3]. Group 4: Addressing E-commerce Challenges - Feishu's multi-dimensional spreadsheet provides solutions for common challenges in e-commerce, such as data fragmentation across multiple live-streaming platforms, by allowing users to upload screenshots and extract key metrics for visualization [3]. - For cross-border e-commerce, the embedded translation AI reduces basic labor costs and enhances clarity in backend data, facilitating smoother market entry [3]. Group 5: Industry Trends and Future Outlook - The e-commerce sector is transitioning from a "human-driven" model to an "AI-driven" approach, with Feishu's multi-dimensional spreadsheet serving as a tool to bridge data silos and promote comprehensive management [5]. - As the Double 11 event approaches, Feishu's multi-dimensional spreadsheet is actively involved in preparations for leading brands, indicating its growing significance in the industry [5].