从节日热度到长期价值：2025万圣节海外红人营销的品牌长尾策略

Core Insights - Halloween serves as a prime marketing opportunity for brands, leveraging social media and influencer marketing to create buzz, but sustainable brand value requires long-term strategies beyond short-term exposure [1] Group 1: Long-term Marketing Strategy - Brands should view Halloween marketing as part of an annual narrative rather than a one-time event, integrating holiday themes with brand values [3] - A layered approach to the marketing cycle is essential, including pre-event buildup, peak engagement during the holiday, and post-event user-generated content (UGC) sharing [3] - Multi-stage influencer strategies should be employed, utilizing top influencers for initial buzz, mid-tier influencers for spreading heat, and everyday users for ongoing interaction [3] Group 2: UGC Potential and Engagement - Encouraging user participation in content creation is crucial for maintaining brand momentum, with simple and entertaining challenges like "HalloweenGlowUp" to generate UGC [5] - Custom filters and virtual assets on platforms like TikTok and Instagram can create lasting brand visibility, allowing users to incorporate brand elements into their everyday content [5] - Incentives such as creative video contests and random user rewards can sustain engagement and keep the brand within social conversations [5] Group 3: Brand Asset Accumulation - Collaborations with influencers should extend beyond short-term exposure to build a long-term content ecosystem, including limited edition products and behind-the-scenes stories [7] - A content co-creation system with influencers can ensure that brand messaging continues beyond the holiday context, fostering ongoing consumer engagement [7] - Relationships established during holiday marketing can evolve into creator programs, enabling consistent content collaboration and community building [7] Group 4: Brand Recognition and Emotional Connection - Short-term visual impact can attract attention, but lasting brand value is derived from long-term user recognition and emotional resonance [9] - Establishing a long-term topic pool from holiday activities can help brands maintain relevance in future seasonal campaigns [11] - Collecting and showcasing user stories and feedback can enhance community interaction and brand loyalty [11] - Continuous updates and interactions can help brands maintain algorithmic visibility, creating lasting brand memory assets [11] Conclusion - Halloween influencer marketing should not be limited to short-term excitement but should be viewed as an opportunity for brands to build long-term communication and emotional assets, leveraging strategic planning, UGC-friendly designs, ongoing content co-creation, and community engagement to enhance brand loyalty and influence [12]