家庭日用消费重回C位，今年双十一你“囤货”了吗？

Core Insights - The Double Eleven shopping festival has evolved from a focus on electronics and fashion to an emphasis on essential household goods and services, reflecting a shift in consumer priorities [1] - Consumers are increasingly interested in bulk purchasing of daily necessities, indicating a trend towards practicality and efficiency in shopping habits [1] - The rise of "service bundling" for household needs, such as cleaning services, suggests a growing preference for convenience and organization in family consumption [1] Consumer Behavior Trends - There is a notable shift towards purchasing items that can last for an extended period, with consumers expressing a desire to stock up for up to six months [1] - Social media discussions highlight a collective sentiment of reducing the burden of daily shopping by consolidating purchases [1] - The concept of "service bundling" is emerging as a new choice for family consumption, indicating a potential market opportunity for service providers [1] Research Initiative - A survey titled "2025 Double Eleven Consumption Survey" has been initiated to gather insights on consumer preferences and core demands during the shopping festival [1] - The feedback from this survey aims to help platforms and brands optimize their offerings based on consumer insights [1]