Core Insights - The KTV industry, once a leading entertainment sector, has experienced a significant decline since 2014, with many establishments closing down and the market shrinking [1][3]. Industry Overview - Over the past nine years, approximately 70,000 KTV venues have shut down, leaving around 90,000 KTV companies in China, but only about 18,000 are still operational, representing less than 20% of the total [3]. Reasons for Decline - Shift in Consumer Demographics: The primary consumer base has shifted from the 70s and 80s generations to the 90s and 00s, who prefer diverse entertainment options like online games and short videos, leading to a decline in KTV's appeal [5][7]. - Inability to Adapt: KTV establishments have failed to keep pace with technological advancements, as free karaoke apps allow users to sing anywhere and share their performances online, diminishing the demand for traditional KTV experiences [9]. - Change in Business Socializing: The preference for business meetings has shifted from KTV to dining settings, where informal interactions are more conducive to building trust and facilitating deals, reducing KTV's role in business networking [10].
7万家KTV黯然倒闭,说明了什么?时代选择,没有道理可言
Sou Hu Cai Jing·2025-10-29 04:19