宣称抗肿瘤，怡鑫超市涉虚假宣传被罚6万元

Core Viewpoint - The National Market Supervision Administration of China has announced a case of false advertising involving Yixin Supermarket, which misled elderly consumers with exaggerated claims about health products [1] Company Summary - Yixin Supermarket was found to have engaged in false advertising by promoting products such as vitamin D soft capsules and fish oil soft capsules with unsubstantiated health claims [1] - The supermarket attracted customers with a promotional offer of "10 eggs for 1 yuan" to draw in elderly consumers [1] - As a result of the investigation, Yixin Supermarket was fined 60,000 yuan for its misleading advertising practices [1] Industry Summary - The case highlights ongoing issues within the health product industry regarding the authenticity of health claims made by retailers [1] - The incident underscores the regulatory scrutiny faced by companies in the health and wellness sector, particularly those targeting vulnerable populations such as the elderly [1]