“富硒鸡蛋”“黑玛卡”涉虚假宣传，北京科奥世纪百货被罚12万元

Core Points - The National Market Supervision Administration of China has announced typical cases of false advertising related to elderly medications and health products, specifically targeting Beijing Kao Century Department Store for misleading promotions and consumer information violations [1] Group 1: Company Actions - Kao Century Department Store utilized a "offline traffic + private domain live streaming" model to attract elderly consumers by misrepresenting ordinary eggs as "selenium-rich eggs" with a promotional offer of "1 yuan for 10 selenium-rich eggs" [1] - The store falsely advertised a basic agricultural product, "black maca," as being produced by the "French Lancôme Group," claiming it had benefits such as "regulating body functions" and "tightening and anti-wrinkle" effects, fabricating product capabilities and misrepresenting brand partnerships [1] Group 2: Regulatory Response - The Beijing Pinggu District Market Supervision Bureau investigated the store and found that it collected consumer personal information without explicit consent during the membership registration process, severely infringing on the legal rights of elderly consumers [1] - As a result of the investigation, the store received a warning and was fined 120,400 yuan [1]