HAIER SMART HOME(SH:600690) Quan Jing Wang·2025-10-29 05:58Core Insights - The article highlights the shift in consumer expectations for smart home technology from mere convenience to a focus on "trustworthy intelligence" that ensures data security and ethical standards. [1][3] - Haier's Three Wings Bird platform has achieved a significant milestone by obtaining the ISO/IEC 42001 certification for artificial intelligence management, becoming the first company in the smart home sector to hold this compliance "pass." [1][2] Summary by Sections - AI Governance Capability: Haier's Three Wings Bird has established a comprehensive management system that integrates the ISO/IEC 42001 standard across all applications, including AI voice, AI vision, and health preservation models, ensuring compliance at every stage from design to operation. [1] - Holistic Protection Network: The certification extends beyond the platform to include core smart appliances like refrigerators, washing machines, and televisions, providing consistent safety assurances for users whether they use individual products or a complete smart home setup. [2] - User-Centric Compliance Design: The platform's compliance design caters to user needs, such as adjusting lighting based on environmental data without collecting personal behavior data, making "trustworthy intelligence" a tangible and reassuring experience for users. [3] - Strategic Advantage: The certification positions Haier's Three Wings Bird favorably in the international market, especially with the emergence of regulations like the EU's Artificial Intelligence Act, allowing the company to lead in compliance and innovation. [3] - Industry Competition Evolution: The article notes a shift in the competitive landscape of the smart home industry from a focus on technical specifications to a broader competition that includes safety, trust, and sustainability, with Haier setting a benchmark for transitioning from "functional intelligence" to "trustworthy intelligence." [3]