Zhong Guo Shi Pin Wang·2025-10-29 06:29Core Insights - JD.com is adopting a unique approach in the food delivery market by launching the "Qixian Xiaochu" platform, focusing on quality dining and food safety through 24-hour kitchen live streaming and transparent kitchens [1][6][15] - The innovative model of Qixian Xiaochu is expected to reshape the food delivery industry by shifting the focus from speed and traffic to quality supply chains, promoting a healthier and sustainable ecosystem [1][5] Group 1: Performance and Impact - Since its launch during the JD 11.11 event, Qixian Xiaochu has shown outstanding performance in traffic and sales, significantly boosting orders for nearby quality restaurants by over 12% [4][14] - Qixian Xiaochu has attracted a large number of consumers seeking high-quality takeout, creating a flow-through effect that benefits surrounding restaurants [5][14] Group 2: Food Safety and Quality Assurance - The platform emphasizes food safety by using a well-established supply chain, ensuring that all ingredients are carefully selected and undergo strict quality control [9][10] - The introduction of 24-hour kitchen live streaming allows consumers to see the cooking process, enhancing trust and safety perceptions [6][15] Group 3: Business Model and Collaboration - Qixian Xiaochu employs a "dish partner" model, allowing restaurant brands and individual chefs to focus on recipe development while JD.com handles store operations [10][11] - The platform aims to collaborate with small and medium-sized businesses by providing supply chain and marketing support, helping them compete against "ghost kitchens" [11][14] Group 4: Future Developments - Qixian Xiaochu plans to expand its "transparent kitchen" concept through partnerships with hotels, creating new consumption scenarios and enhancing customer experience [14][15] - The initiative is positioned as a leader in transforming the food delivery industry, aiming to restore consumer trust and prioritize food safety [15]