Venture(US:VEMLY) Sou Hu Cai Jing·2025-10-29 06:27Core Insights - The article discusses the entrepreneurial journey of Liao Qian, who founded a new company named Apex Context, focusing on creating a multi-modal AI agent for marketing scenarios. The company has already secured millions in funding from Silicon Valley investors within a month of its establishment [1][3][5]. Company Overview - Apex Context aims to develop a multi-modal agent that can understand and respond to user context, enhancing the precision and relevance of generated content. The company's culture emphasizes "more Context, less Control" [1][3]. - The primary target market for Apex Context is the marketing sector, which is characterized by clear demands, quantifiable results, and strong willingness to pay, making it an ideal area to showcase AI's true value [3][5]. Product Development - The multi-modal agent is designed to function like a professional agency, automating the entire process from creative planning to video production, requiring minimal input from users [5][6]. - The company plans to initially focus on AI Video Agents to assist brands in visual expression, providing end-to-end capabilities from concept to video generation and editing [6][18]. Market Positioning - The choice to develop an agent stems from the need to cater to a broader user base, allowing users to express vague ideas without needing technical skills. The agent is centered around user outcomes, offering clear pricing and quality standards [5][6]. - Liao Qian believes that the next phase of competition will revolve around who can help individuals and brands express themselves more effectively, as AI redefines the concept of expression [6][18]. Industry Context - The current technological landscape is seen as a turning point, with advancements in semantic understanding and visual realism indicating that the technology is reaching a usable threshold [8][9]. - The competitive environment is shifting, with established giants like TikTok facing challenges from new entrants, creating opportunities for startups like Apex Context to innovate and capture market share [15][16]. Future Outlook - The capabilities of Apex Context's system are expected to expand into various fields such as education, lifestyle, and entertainment, beyond just marketing [7]. - Consistency in content generation is identified as a key area for improvement in AI video production, with expectations for advancements in the coming months [18][19].