周大生(002867)：2025Q3推进渠道以及产品优化 盈利能力稳步提升

Core Viewpoint - The company reported a decline in revenue for Q3 2025 but achieved a growth in net profit, indicating a mixed performance that aligns with expectations [1] Group 1: Financial Performance - Q3 2025 revenue decreased by 16.7% to 2.18 billion, while net profit increased by 13.6% to 290 million, with a net profit margin improvement of 3.5 percentage points to 13.2% [1] - For the first three quarters of 2025, total revenue fell by 37.3% to 6.77 billion, but gross margin improved by 9.2 percentage points to 29.7% [1] - The company’s net profit for the first three quarters grew by 3.1% to 880 million, with a net profit margin increase of 5.1 percentage points to 13% [1] Group 2: Franchise Business - Franchise revenue for the first three quarters of 2025 dropped by 56% to 3.345 billion, with a gross profit decline of 22% to 932 million [2] - In Q3 alone, franchise revenue decreased by 47% to 920 million, and gross profit fell by 23% to 310 million [2] - The company closed 380 low-efficiency franchise stores to optimize channel quality [2] Group 3: Self-operated Business - Self-operated offline revenue for the first three quarters decreased by 1% to 1.342 billion, but gross profit increased by 21% to 471 million [3] - In Q3, self-operated revenue grew by 16% to 450 million, with gross profit also rising by 16% to 160 million [3] - The company opened 47 new self-operated stores, bringing the total to 400 by the end of Q3 2025 [3] Group 4: E-commerce and Inventory Management - E-commerce revenue for the first three quarters surged by 198% to 4.545 billion, although gross profit declined by 6% to 481 million [3] - Q3 e-commerce revenue increased by 8% to 780 million, with gross profit down by 19% to 130 million [3] - Inventory grew by 7.4% to 4.53 billion, with inventory turnover days extending by 126 days to 250 days [4] Group 5: Future Outlook - The company anticipates a 6% growth in net profit for 2025, despite a projected revenue decline of 31.2% to 9.559 billion due to market conditions [4] - The focus will be on optimizing store and product structures, with net profit expected to reach 1.068 billion in 2025 [4] - The company is projected to achieve net profits of 1.068 billion, 1.174 billion, and 1.276 billion from 2025 to 2027, with a PE ratio of 14 times for 2025 [4]