TCL TECH.(SZ:000100) Huan Qiu Wang·2025-10-29 06:49Core Viewpoint - TCL has announced the formation of "Team TCL," a global winter Olympic team consisting of 14 outstanding athletes from various countries, marking a significant step in its role as an Olympic global partner [1][3][4]. Group 1: Team Composition and Global Representation - Team TCL includes athletes from China, Italy, the Netherlands, France, Japan, Sweden, Brazil, and the United States, showcasing a diverse representation across multiple winter sports [3]. - Notable members include Chinese freestyle skier Gu Ailing, Italian alpine skiers Alex Vinatzer and Christof Innerhofer, and American ice hockey players Quinn Hughes and Jack Hughes [3]. Group 2: Brand Sponsorship Strategy - TCL's approach to sponsorship is innovative, moving beyond traditional single-endorser models to create a cross-cultural, global brand team [4]. - This initiative signifies a shift for Chinese brands from merely exporting products to exporting cultural confidence and global resource integration capabilities [4]. Group 3: Global Campaign and Engagement - TCL has launched the "Willing to be Extraordinary" global campaign, encouraging individuals to pursue their dreams and share their stories through social media [6]. - The campaign will feature a themed winter village in Milan, showcasing Olympic elements and interactive experiences, enhancing community engagement [6]. Group 4: Technological Integration in Events - TCL plans to enhance the Olympic experience through its range of smart products, including TVs, air conditioners, and AR/VR devices, aimed at improving athlete and audience experiences [7]. - The company will utilize advanced display technologies to create an immersive viewing experience for global audiences during the Olympic events [7]. Group 5: Partnership Significance - TCL's status as an Olympic global partner under the TOP program reflects its brand strength and influence on a global scale [7]. - The establishment of Team TCL exemplifies the company's commitment to its global strategy and comprehensive brand capabilities [7].