Zhi Tong Cai Jing·2025-10-29 06:49Core Viewpoint - The report from CITIC Securities highlights the explosive growth of animated dramas this year, driven by AI advancements that reduce costs and improve efficiency, alongside the potential for IP to enhance growth prospects in the entertainment sector [1] Group 1: Reasons for Growth - The growth of animated dramas is attributed to the development of AI, which allows for production costs and cycles to be comparable to live-action short dramas, thus expanding the micro-short drama market [1] - Support from long, medium, and short video platforms has driven supply growth due to high ROI [1] Group 2: Future Outlook - The company anticipates that animated dramas will not only achieve growth within their own industry but will also stimulate growth in the entire film and derivative markets [1] - The high growth of animated dramas is fueled by AI-assisted adaptations of diverse genres such as fantasy and science fiction, allowing high-production-value IPs to materialize, with significant incremental space due to the complementary relationship with live-action short dramas [1] - Animated dramas, with their low-cost and short-cycle advantages, are expected to serve as experimental grounds for the film industry, facilitating the transition from short to long dramas through market validation and IP incubation [1] - Seasonal broadcasts and the operation of characters or IP accounts are expected to amplify the effects of IP, leading to the emergence of a derivative market for animated dramas [1]