Core Insights - The research conducted by "Mackenzie - 2025 College Student Consumption Behavior Study" surveyed 2,783 college students, revealing that the average monthly living expense for students in 2025 is 1,744 yuan, an increase of 532 yuan or approximately 43.9% compared to 1,212 yuan in 2016 [1] Spending Behavior - The highest proportion of surveyed students (22.3%) reported average monthly living expenses in the range of 1,301 to 1,600 yuan, followed by 16.7% in the 1,601 to 1,900 yuan range, 16.5% in the 1,901 to 2,200 yuan range, and 14.8% in the 1,001 to 1,300 yuan range [1] - Over 40% (40.1%) of college students allocate monthly spending towards educational expenses, while 39.7% invest in personal entertainment, indicating a balance between self-improvement and leisure [1] - Additionally, 31.7% of students spend on social activities, and 25.2% on image management, highlighting these as significant components of their daily consumption [1]
研究报告：2025年大学生月均生活费1744元，相比2016年(1212元)增长了532元，涨幅约为43.9%
Ge Long Hui·2025-10-29 07:19