Core Insights - Shenyang Jinbei held a brand day and product launch event, unveiling its global renewal strategy aimed at enhancing its competitiveness in the commercial vehicle sector [1] - The company plans to focus on three core areas for brand development: manufacturing upgrades, product renewal, and sales model innovation [1] Group 1: Manufacturing Upgrades - Jinbei will utilize a new commercial 4.0 smart factory to advance its intelligent manufacturing system [1] - The company is committed to a multi-energy strategy that includes fuel, pure electric, methanol, CNG, and hybrid options [1] Group 2: Product Renewal - Jinbei has launched five new models, including three fuel vehicles and two electric vehicles, with prices ranging from 76,900 to 185,800 yuan [1] - The company has achieved L2 level assisted driving capabilities in mass-produced vehicles and is working on L3+ technology validation and L4 level planning [1] Group 3: Sales Model Innovation - The sales strategy involves a dual approach of reshaping domestic user experiences and localizing operations in overseas markets [1] - Jinbei signed a strategic cooperation agreement with Toyota Tsusho, involving a 200 million yuan order to enhance collaboration in vehicle sales and channel operations [2]
金杯品牌发布焕新战略 加速智能化与海外布局